Internal Link AI - how the suggestions are picked

---
title: Internal Link AI — how the suggestions are picked
section: SEO & Performance
slug: internal-link-ai
---


Internal links are one of the biggest under-utilized SEO levers. New articles rarely link to old ones — which means your old articles slowly lose authority and never get the boost from new content. Internal Link AI fixes that automatically.


Available on **Growth, Pro, and Max** plans.


## How it works


When you click **Internal Link AI** in the editor's right-hand panel, BlockPress:


1. Reads your current article's body
2. Pulls a summary of every other BlockPress-managed article in your store
3. Sends both to Claude (Anthropic), which finds natural places in your draft where linking to a related older article makes sense
4. Returns suggestions: anchor text + target article + suggested insertion point
5. You review and click **Insert** on each one you like — or **Dismiss** to skip


You're always in control — nothing is inserted without your click.


## What makes a good suggestion


The AI looks for:


- **Topical relevance** — only suggests articles actually related to the current one (no "see also" link spam)
- **Anchor text that reads naturally** — usually a 2–5 word phrase that flows in the sentence
- **Insertion points where the reader would benefit** — mid-paragraph at a related concept, not at the end as an afterthought


## What it doesn't do


- **Doesn't add outbound links** — only internal links to your own articles
- **Doesn't replace existing links** — only adds new ones
- **Doesn't run continuously** — you trigger it per-article when you want suggestions


## Cost


One Internal Link AI run = **one AI generation** against your monthly quota. So on Growth (30/mo) you can run it roughly once a day; on Pro (400/mo) you can run it on every article without thinking about quota.


## Best practice


Run it on:


1. **Every new article** before publishing — catches the natural links to older content
2. **High-traffic old articles** quarterly — links from older content to newer content also matter


If you import a batch of legacy articles, run Internal Link AI on each one as you re-edit it. Pre-BlockPress articles almost always have zero internal links and benefit a lot.


## On Free?


Internal Link AI is locked on the Free plan. Upgrade to Growth ($9/mo) to unlock it — combined with version history, templates, and Klaviyo blocks, Growth is built to be the "I'm publishing seriously now" tier.


Questions about a specific suggestion the AI made? Open chat with the article URL.

Updated on: 26/05/2026