Author pages and E-E-A-T - why bylines rank better

---
title: Author pages and E-E-A-T — why bylines rank better
section: Editor & Blocks
slug: author-pages
---


Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) ranking signal favors content that demonstrably comes from real people with real backgrounds. Author pages are how you tell Google (and your readers) "a real expert wrote this."


## What BlockPress gives you


Two things, on every plan above Free:


1. **An Author Bio block** that renders inline at the bottom of articles — photo, name, role, short bio, social icons
2. **A standalone author page** at `/pages/author-{slug}` on your storefront — fuller profile with education, experience, and a list of every article they've written


Together they give Google a clear answer to "who is this person, and why should we trust them?"


## Author limits by plan


| Plan | Authors allowed |
|---|---|
| Free | 0 (Authors page locked) |
| Growth | 1 (single byline — fine for solo founders) |
| Pro | 3 (small editorial team) |
| Max | Unlimited |


The 1-author Growth limit covers solo founders or single-writer shops. Most teams need Pro.


## How to create an author


1. Open `/app/authors`
2. Click **New author**
3. Fill in:
   - **Name** (required)
   - **Role / title** — e.g. "Founder", "Senior Editor"
   - **Bio** — short, 1–2 sentences for the inline block
   - **Avatar** — square JPEG/PNG, 400×400 is plenty
   - **Social links** — Twitter, LinkedIn, Instagram, Facebook, email
4. (Optional but recommended) Fill the **extended profile** for the standalone page:
   - **Education** — newline-separated list (each line becomes a bullet)
   - **Experience** — same format
   - **Quote** — a featured pull-quote
   - **Background** — a longer paragraph about them


5. Save → the standalone page at `/pages/author-{slug}` is created automatically on Shopify


## Adding the byline to articles


In the editor's right-hand sidebar → **Author** dropdown → pick which author wrote this article. The Author Bio block renders automatically at the bottom of the published article.


You can also drop the **Author Bio block** anywhere mid-article (e.g. after the intro) by adding it from the block menu.


## Best practices for E-E-A-T impact


- **Use real photos** — stock avatars hurt more than help
- **Include credentials in the bio** — "10 years writing about wine" beats "I love wine"
- **Link out from author social** — gives Google a path to verify the person exists elsewhere
- **One author per article** — don't list multiple authors for a single post unless it was genuinely co-written


## Common questions


**Do I need an author for every article?** No, but the ones with author bylines tend to rank better in your-money-your-life (YMYL) niches (health, finance, legal). Lifestyle/product content can rank fine without.


**Can multiple authors share one page?** No — each author gets their own `/pages/author-{slug}`. That's how Google attributes E-E-A-T.


**What happens to articles when I delete an author?** Articles keep the author reference in the database but the byline disappears. Re-assign before deleting if you want to preserve the byline.


## On Free


Authors are gated entirely on Free — `/app/authors` shows a paywall. Upgrade to Growth ($9/mo) for one byline, or Pro ($29/mo) for three.


Questions about author setup or E-E-A-T strategy? Open chat.

Updated on: 26/05/2026